Westminster City Council has launched an oral health campaign to tackle the terrible rates of tooth decay among the borough’s children.
While the oral health of five-year-olds in Westminster has been slowly improving in recent years the borough still has some of the worst rates in the country.
Resources for dentists, teachers, children and families are available from the tale of triumph over terrible teeth website.
A key part of the campaign is a short video featuring Ravi, a young boy living in Westminster, and the tooth fairy, who teaches Ravi about the importance of looking after his teeth. The vidoe is available on the Westminster Toothfairy website. After watching the video viewers are able to complete a short quiz to see what they’ve learnt from the video. A subtitled version of the video for use in dental practices is also available to download.
Westminster City Council has been liaising closely with the Kensington, Chelsea and Westminster Local Dental Committee on this project and the LDC is pleased to support this important effort in addressing this preventable condition.
Dr Suresh Chande, Chair of the Kensington, Chelsea and Westminster Local Dental Committee, said:
Poor oral health habits can lead to pain and avoidable tooth decay, and even to hospital admissions. Dental professionals know that good oral health habits are key to ensuring good oral health and this is why we are pleased to see Westminster City Council addressing avoidable tooth decay in an innovative and engaging manner.
Cllr Heather Acton, Westminster City Council Cabinet Member for Adult Social Services and Public Health, said:
It is so important that we lead the way and address this problem in Westminster. We are aiming to reach children and taking the time to get the message across in an innovative way, working with schools, dentists and doctors.
If your baby’s first teeth have appeared, it is time to VISIT the dentist. This is free and getting into a routine of taking your children to the dentist makes a real difference.
The LDC will continue to work with the Council and other stakeholders on ways to address children’s oral health as part of the commitments made in the Federation of London Local Dental Committees’ response to the Mayor of London’s Draft Health Inequalities Strategy.